Let It Go

October 10, 2014 – Disney is cross-promoting its animated musical movie, Frozen (2013), across its many parks (Epcot, Hollywood Studios, Magic Kingdom, Disneyland); an episode of Once Upon A Time (ABC TV); and through heavy merchandising. Released by Walt Disney Pictures in November 2013, Frozen is the highest-grossing animated film of all time (over $1.2 billion worldwide) and won two Academy Awards.

Of course, there’s always the danger of overplaying your hand. Let’s pray that Star Wars and Frozen never cross paths.


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