November 16, 2015 – Here is the 60-second TV promo for Star Wars: The Force Awakens, which first aired on November 12th on the ABC television network. After watching the TV spot multiple times, we cannot glean any helpful clues as to the plot (for that, you will need to wait until the December 18th premiere).
The 60-second ad offers explosive action scenes, promises us some major lightsaber battles, and provides a peak at some new characters (Finn, Rey, Kylo Ren, BB-8) and the return of some old friends (Han, Chewie, Leia). But still, no sign of Luke.
At first glance, the classic setting sun imagery evokes the cowboy-walks-into-the-sunset motif of western TV shows and movies of the 1950s through early 1970s. But is the Jakku sun symbolically setting – or is it rising on Rey and BB-8?
The poster fires up other questions: Is young Rey, swaddled in her light-colored clothing on the desert planet Jakku, an echo of young Skywalker, who we first met 38 years ago on Tatooine? BB-8’s head is tilted upward toward Rey, and Rey appears to be chatting with the droid. What are they chatting about and where are they headed? Is that a moisture vaporator in the distance (to the left of BB-8)? And what does Rey’s large staff do? It looks similar to the electrified staffs used in Episode III (2005). But is it merely a defensive weapon on the hostile desert planet or simply a scavenging tool?
The simplicity and beauty of the poster may make it one that collectors seek and cherish for a very long time.