December 9, 2015 – The trailers for The Force Awakens keep getting better.
The newest trailer is targeted at a Chinese audience and clocks in at 2 minutes and 12 seconds with some new footage and Mandarin subtitles.
China has the world’s largest population (over 1.4 billion) followed closely by India (No. 2 at over 1.2 bn); the United States (No. 3 at over 321 million); Indonesia (No. 4 at over 255M); and Brazil (No. 5 at over 204M). These figures are current as of 15 November 2015.
Interestingly, TFA is the first Star Wars film to premiere in China roughly in tandem with the rest of the world. We say “roughly” because the premiere date is January 9th, 2016, in China. This late date is due to China’s strict film policies, one of which limits the number of foreign films to 34 per year. The policy is designed to protect and encourage the local Chinese film industry.
With the world’s largest potential viewing audience, China is playing catch-up in joining the global Star Wars cultural train, and Disney is making every effort to ensure Star Wars-mania takes hold among Chinese youth.
In late October, 2015, Disney staged a promotional for The Force Awakens at the Great Wall of China, featuring 500 stormtrooper mannequins and a whole lot of Chinese fans.
In terms of box office receipts, the largest is North America (U.S./Canada at $10.4 bn) followed by China ($4.8 bn), Japan ($2.0 bn), France ($1.8 bn) and the U.K. and India ($1.7 bn each). These figures are current as of 2014. China is expected to become the world’s largest box-office market by 2020.